You must create a complete brand identity for a local festival of your choice, including a logo, brand book and four additional deliverables that must meet the promotional needs of the festival. You’ll establish a vision, meaning, authenticity, differentiation, durability, coherence, flexibility, commitment and value for the festival. You can determine where in Michigan the festival takes place as well as your target audience.
In addition to the poster, Instagram ads and t-shirt design, I also created a custom app for the festival that included several features to enhance the experience of those attending the event. The app included a way to purchase tickets, a map that showed important areas of the festival including restrooms, parking and food stands, and a home page that allowed for attendees to interact and share memories from the festival.