Lilac Festival poster
Lilac Festival logo
Lilac Festival t-shirt
Creative Brief:
You must create a complete brand identity for a local festival of your choice, including a logo, brand book and four additional deliverables that must meet the promotional needs of the festival. You’ll establish a vision, meaning, authenticity, differentiation, durability, coherence, flexibility, commitment and value for the festival. You can determine where in Michigan the festival takes place as well as your target audience.
Thumbnail sketches for possible logo designs during the brainstorming phase
Thumbnail sketches for possible logo designs during the brainstorming phase
Instagram ad for the Lilac Festival
Instagram ad for the Lilac Festival
Instagram ad for the Lilac Festival
In addition to the poster, Instagram ads and t-shirt design, I also created a custom app for the festival that included several features to enhance the experience of those attending the event. The app included a way to purchase tickets, a map that showed important areas of the festival including restrooms, parking and food stands, and a home page that allowed for attendees to interact and share memories from the festival.
Mock-up of the loading screen for the Lilac Festival app
Home page of the Lilac Festival app
Ticket page of the Lilac Festival app
Ticket confirmation page of the Lilac Festival app
Map page of the Lilac Festival app
