![Lilac Festival poster](https://cdn.myportfolio.com/ba54be67-62f9-4948-b533-994b7d054d92/5f56ecf2-4f01-4038-9caf-59fb4ccbf16a_rw_1200.jpg?h=b9b1e6e3ab214eeec7f65a809d3aaf45)
Lilac Festival poster
![Lilac Festival logo](https://cdn.myportfolio.com/ba54be67-62f9-4948-b533-994b7d054d92/ddd97bfc-1315-419f-9c9d-ed761a2bf330_rw_600.png?h=515ebd36d222a8a6d92d56036fb67b40)
Lilac Festival logo
![Lilac Festival t-shirt](https://cdn.myportfolio.com/ba54be67-62f9-4948-b533-994b7d054d92/57dc6465-c74c-4969-94f9-7621eae26ffb_rw_1920.jpg?h=6fd8660f43110d5c1ae15fb9e4fb4f81)
Lilac Festival t-shirt
Creative Brief:
You must create a complete brand identity for a local festival of your choice, including a logo, brand book and four additional deliverables that must meet the promotional needs of the festival. You’ll establish a vision, meaning, authenticity, differentiation, durability, coherence, flexibility, commitment and value for the festival. You can determine where in Michigan the festival takes place as well as your target audience.
![Thumbnail sketches for possible logo designs during the brainstorming phase](https://cdn.myportfolio.com/ba54be67-62f9-4948-b533-994b7d054d92/02a404a5-2838-49d3-8806-c5336d9185fe_rw_1920.jpg?h=3952941e317f5481293687364fea4fe9)
Thumbnail sketches for possible logo designs during the brainstorming phase
Thumbnail sketches for possible logo designs during the brainstorming phase
![Instagram ad for the Lilac Festival](https://cdn.myportfolio.com/ba54be67-62f9-4948-b533-994b7d054d92/1f566910-19b9-44fe-b434-1a1b5ac8a5cb_rw_1920.jpg?h=c590e7c4e6f55cf85358ee79a7ddca89)
Instagram ad for the Lilac Festival
![Instagram ad for the Lilac Festival](https://cdn.myportfolio.com/ba54be67-62f9-4948-b533-994b7d054d92/60664629-f9c2-4bd6-817b-dc759c7c44e5_rw_1920.jpg?h=82bea1d102c9571830aee2f0a9216504)
Instagram ad for the Lilac Festival
![Instagram ad for the Lilac Festival](https://cdn.myportfolio.com/ba54be67-62f9-4948-b533-994b7d054d92/8010e93f-b6c1-460b-8e11-b3a2632d1c78_rw_1920.jpg?h=b84e910458716b179b1706c60d2bc4c1)
Instagram ad for the Lilac Festival
In addition to the poster, Instagram ads and t-shirt design, I also created a custom app for the festival that included several features to enhance the experience of those attending the event. The app included a way to purchase tickets, a map that showed important areas of the festival including restrooms, parking and food stands, and a home page that allowed for attendees to interact and share memories from the festival.
![Mock-up of the loading screen for the Lilac Festival app](https://cdn.myportfolio.com/ba54be67-62f9-4948-b533-994b7d054d92/90b7c283-0df8-43c5-9a88-044d97ce4521_rw_1920.jpg?h=583f19aee6d535629a748a50ccf3f43e)