Creative Brief:
There is a new coffee shop opening in Detroit and they want to use you for their branding. They want their coffee shop to feel approachable and inclusive. They want old and young to feel welcome here. The goal with their branding is for it to feel like something you want to hold onto. The client needs 1 master logo and 2 sub logos, a package design for their coffee bags (one for each of their 3 roasts), a design for their to-go coffee cups, a small treat bag design and a bag for the store merchandise.